No Longer a One-Hit Wonder...
I'm thrilled to share that St Martins Press has just bought my next book, Being Strategic: Crafting the Hoped-for Future! They'll be publishing it in May of '09. I'm already a big fan of my editor, Phil Revzin, not least because he suggested that we use the principles from the book to work together to create the marketing plan for the book.
I'm also very excited that Barbara Cave Henricks and Dennis Welch, from Cave Henricks Communications, have agreed to serve as publicists. They're lovely, smart, knowledgeable, and enthusiastic, and I feel honored to be working with them.
Here's a look at what the book's about (from the proposal):
BEING STRATEGIC helps the reader understand why approaching one’s business – and life - strategically is worth the time and effort required, what's involved, and how to do it.
Unlike most other strategy books on the market, which focus only on organization-level strategic planning – BEING STRATEGIC offers a model and skills for strategic thought and action that are broadly applicable and thoroughly practical: explaining the core skills and practices needed at each point, and providing simple models, real-life examples and self-directed activities for learning and applying them.
If any of you, dear readers, have ideas about how to market the book, or anything at all you'd like to share with me about it -- please, feel free! (And yes, I do own "beingstrategic.com" - astonishingly, it was available.)




