ChangeThis Redux

ChangeThis - Being Strategic: The Antidote to Fear.

After I wrote my first book, I had the honor of being asked to write a manifesto for 800CEOREAD's ChangeThis website.  If you're not familiar with ChangeThis, I encourage you to check it out. From the site's self-descriptive manifesto:

ChangeThis doesnʼt publish e-books or manuscripts or manuals. Instead, we facilitate the spread of thoughtful arguments...arguments we call manifestos.

A manifesto is a five-, ten- or twenty-page PDF file that makes a case. It outlines in careful, thoughtful language why you might want to think about an issue differently.

So when they asked me to write a new manifesto for Being Strategic, I knew just what I wanted to write about:  I wanted break through the common myth that strategy and strategic thinking are esoteric, complex, obscure, only narrowly applicable. I wanted to help people understand that being strategic is a powerful and positive life skill.

In fact, I believe that being truly strategic gives people a way to make decisions based on an accurate assessment of the current state and a reasonable aspiration for the future, rather than simply reacting out of fear.  Read the manifesto and see why...