Michael Porter has sold roughly eight ka-jillion more books than I have, so this may seem a bit audacious of me, But here goes, anyway.
I've gotten into the habit, over the past couple of months, of googling the phrase "being strategic" - mostly to make sure that someone hasn't purloined my title and beaten me to the punch, but also just out of curiosity. One entry that consistently shows up near the top of the Google-pile is an article (or rather, some excerpts from a talk) by Michael Porter at a Balanced Scorecard confab in 2002, titled "The Importance of Being Strategic." As you might suspect, I felt quite curious to see what Mr Porter had to say. So, I bought it from the HBR website, downloaded and read it.
It was interesting. And I have no doubt it was useful to the folks to whom he was speaking, who - in their post-dot-com-bust angst - seem to have been wondering if they should throw their strategy out with their internet investment bathwater.
At the same time, it reinforced my conviction that most people severely and unnecessarily limit their idea of what it means to be strategic -- Mr. Porter, again with all due respect, included. All of his comments focused on and were applicable only to relatively large, for-profit companies. For instance, he outlines "four principles of good strategy" as follows: set as your primary goal superior, long-term return on capital; set separate strategies for each of the business areas in which you complete; recognize that profit is driven by the industry of which your company is a part and the position your company occupies in that industry; and view your firm as a collection of activities.
I may or may not agree that these are the four principles of good strategy (I don't actually, but that's a whole other blog post) but regardless: he's clearly focused on "good strategy" only relative to large, for-profit, fairly complex organizations.
My point of view is that "being strategic" is much broader, simpler, and more useful than this. In fact, I define being strategic as: "consistently focusing on those core directional efforts that will best move you toward your desired outcomes."
This deceptively simple sentence implies a series of powerful mental disciplines. And learning to do them well provides a framework for thinking and effort that can serve you in any arena, and support you in creating the life, work, business or relationships you desire. In my experience, being strategic isn't a rarified, arcane capability only to be understood and made use of by highly-paid consultants and C-level executives of publicly held corporations: it's a valuable life-skill for anyone.
An analogy: when the Volkswagen was first created, it was envisioned as "the people's car"; a simple vehicle that was reliable and easy to operate; one that would serve the normal person's transportation needs at a reasonable price. Not everybody needs a Mercedes.
I guess I'm a proponent of "Volks-strategy": Strategy for everyone!